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List Price: $39.95
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With the launch of the company's first watch in November 1974, Casio entered the wristwatch market at the time in the wedding the watch industry had just discovered digital technology. As a firm with cutting-edge electronic technology produced for pocket calculators, Casio entered this field confident which it could develop timepieces that will lead the market.
In developing its own wristwatches Casio began while using basic question, ""What is often a wristwatch?"" Rather than building a digital version of the conventional mechanical watch, we thought that this ideal wristwatch should be something that shows all facets of energy in the consistent way. Based on this, Casio was capable of create a watch that displayed the precise time such as the second, minute, hour, day, and month — not to mention a.m. or p.m., as well as the day from the week. It was the first watch within the world using a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than utilizing a conventional watch face and hands, an electronic liquid crystal display was adopted to better show all of the information. This culminated in the 1974 launch with the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as being a groundbreaking product that represented an entire departure in the conventional wristwatch.
Casio transformed the concept from the watch — from a mere timepiece for an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but in addition other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, too as a phonebook feature according to memory technology, as well as a thermometer function employing a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion a watch is a fragile bit of jewelry that needs being handled with care, and was the results of Casio engineers taking around the challenge of making the world’s toughest watch. Using a triple-protection design for your parts, module, and case, the G-SHOCK offered a radical new type of watch that has been unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its particular unique look, which embodied its functionality, became wildly popular, leading to explosive sales inside early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for better yet durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, along with the radio-controlled function means users never need to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar on the impact created when mechanical watches gave way to quartz technology. Through the further growth and development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to make a whole selection of radio-controlled models.
Product Features
Tough solar powered; LED light; World time
1/100th second stopwatch with 120 lap memory
Countdown timer; 12/24 hour formats
5 alarms
Water-resistant to 165 feet (50 M)

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